maandag 22 augustus 2011

7 Myths the Alcohol Industry Wants You to Believe

7 Myths the Alcohol Industry Wants You to Believe:

Staying on message in the liquor biz.



“Our national drug is alcohol,” wrote William S. Burroughs. “We tend to regard the use any other drug with special horror.” This emotional loophole in the psyche has been skillfully manipulated by the alcohol and tobacco industries ever since modern advertising was invented.



Recently, the European Alcohol Policy Alliance, known as EuroCare, put together a brochure addressing the common messages the liquor industry attempts to drive [...]