The Frightening Science of Prediction: How Target & 10 Others Make Money Predicting Your Next Life Event | Science of Revenue:
The analysis by Canadian Tire, now a decade old, marked the beginning of a wave of predictive analytics that now has companies trying to guess your next move — no matter how private it may be. Are you going to get married? Are you having a baby? Are you likely to get a divorce? Might you run into financial problems? Are you changing jobs or moving cities? Who are you going to vote for? Who are you likely to buy something from? What big purchase are you likely to make next? When will you get sick? How soon might you die?
Check this out too:
http://islandia.law.yale.edu/ayers/predictionTools.htm
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Voor degene die gisteren tegenlicht hebben gemist: http://tegenlicht.vpro.nl/afleveringen/2013-2014/persoonlijke-data.html
